Legomania?

Kids and parents alike flocked to Tyson's Corner Mall for the LEGO Master Builder Event. Through the weekend task was to construct an 8-foot tall Yoda. Yoda is of course, the wise and powerful Jedi Master in the Star Wars Universe. Last year the event produced a life-sized R2-D2

You probably missed out on this awesome, FREE event since it was at the non-Metro accessible Tyson's Corner Mall. This is a great location for masses of families who live by the order of the Beltway. If the LEGO company had any wits about them, they would have had the event at somewhere more Metro friendly. They could have tapped into the throngs of hipsters and students alike who long for the chance to relive such relics from childhood. This could have been an event that fostered a sense of genuine, child-like enthusiasm for apathetic hipsters and scenesters who have been forced to the very margins of society. They have become trapped in an endless cycle of feigning nonchalance while drinking scummy beers in trendy dive bars. This event could offered a way out of this cycle - serving as the (ironic strobe) light at the end of the tunnel.

Also, I'm not a student of GWU's Business school, but appealing to the broadest possible base seems to make sense in these recession days. But they did not.

Boo on you LEGO Company. Boo.

There is an upcoming LEGO Model Tour where you have the opportunity to see a life sized Indiana Jones March 2nd-27th, at their Woodbridge, VA store.

Check out http://dcist.com/2009/03/legomania_1.php?gallery0Pic=8#gallery for photos from the event.

-Shawn Willis